Five Coaches, $28 Million, Zero Accountability

Arthur Blank spent $50 million building a national training center for U.S. Soccer. His own team is 3-9-2.

Let me count the charges.

Five head coaches in seven years since Tata Martino left the first time. De Boer, fired after one season. Heinze, fired mid-season. Pineda, fired after three years of nothing. Deila, fired after the worst season in franchise history. Then they brought Tata back. The man with the highest win percentage in MLS history is now losing at the same rate as the guys they fired.

The money makes it worse. Atlanta United carries a $27.9M payroll -- third in MLS. They spent $16.7M on three designated players -- second in MLS behind Inter Miami. Almirón came home from Newcastle at $7.87M per year. Zero goals. Latte Lath at $3.74M has two goals in thirteen matches.

Spain opens at Mercedes-Benz Stadium on June 15. The World Cup will pump $503 million into this city. And the team that plays in that building can't crack the top half of the Eastern Conference.

This isn't about bad luck or bad coaching or Tata needing time. This is a front office that cycled through five coaches, burned $16.7M on DPs producing nothing, posted back-to-back worst-ever seasons, and had since 2018 to build for the biggest moment in their stadium's history.

I'm 87% sure this front office failed this moment before it arrived. The World Cup didn't expose Atlanta United. Atlanta United exposed Atlanta United.